【Background】
In Morioka City, Iwate Prefecture, Maruno Tiles Co., Ltd. (now: Maruno), responsible for urban and lifestyle construction, is about to celebrate its 90th anniversary. To expand into new business areas and further the company's development, they have entrusted us, NoMaDoS, with the renovation of their office space, along with providing corresponding external communication and image strategy support.
Therefore, we emphasize using language to express the elements accumulated by Maruno Co., Ltd from its founding to the present, and through inquiries, we aim to concretize the internal impressions of the company's image and future prospects as perceived by its employees. This is our starting point.
Therefore, we have designated "Dedicated to the Diversity of Morioka" as the eternal theme of Maruno Co., Ltd. By fundamentally exploring and clearly defining what richness means in Morioka, we have successfully established a shared consensus and values.
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To realize the design concept, we centered it around Maruno Company, creating a symbol representing the spread of a state of "goodness" like ripples into people's lives. By designing a website with a unified style to ensure the logo harmonizes with the overall design, we successfully conveyed our commitment and care to the citizens of Morioka and Iwate Prefecture.
In addition to the logo and website, we oversaw the design of business cards, employee uniforms, and various printed materials to maintain a consistent and unified image in external communications.
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【Highlight】
Avoiding extreme expressionism, we verbalize the fundamental image of the company and its employees, undertake brand construction to achieve a reform and consistency in the overall consciousness of the company.
Being aware of the interaction between the company as a whole and its business, strategic design is carried out.
Designing information graphics in a concise and clear manner that conveys meaning effectively.
Ensuring unified supervision and guidance for all materials, including the photos used.
Actively promoting the visualization of all employees' faces and on-site presence to reflect an attitude of "customer service at heart."
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We were involved in the entire project for approximately six months, and successfully triggered a series of positive responses, even garnering attention on online media platforms we had not anticipated.
The client actively presented some ideas, such as "Can we integrate a market to allow people to experience natural living in various ways?" and "Through such communication and promotional methods, could we reach customers more effectively?" These ideas demonstrated the proactive attitude and actions we learned through the project, sparking new thoughts and insights.
Through meticulous design strategies and a global perspective, we have successfully established a strong and self-operating organization and brand, enabling all stakeholders to have a clear understanding and facilitating smooth business progression.
Furthermore, considering Maruno's real estate and design services under the brand "Creative Living," we proactively defined the connection and positioning between Maruno itself and the Creative Living brand, devising a brand strategy that fosters positive interactions to ensure a mutually beneficial relationship between the two brands.
【Project Members】
Production and Brand Strategy Design: Koudai Tanaka 田中滉大
Creative Direction: Koudai Tanaka 田中滉大
Brand Design: Ryunosuke Matsuoka 松岡竜ノ介株式会社ドラゴンクリエティブ)
Photography: Kentaro Yoshida 吉田健太郎
Author:rawpixel.com / Source: Freepik